***Accredited in Alberta. To redeem credits, please complete this course test: https://trufla.typeform.com/to/kFMuNIBs

Lance Miller, CEO of Surex, recounts the remarkable journey of turning a small-town insurance brokerage into one of Canada's leading online insurance platforms. Despite limited resources and the initial challenges of the digital transition, Lance emphasizes the importance of perseverance and problem-solving. He underscores the need for businesses to adapt to changing consumer expectations in the digital age, sharing how Surex's clear vision, strategic approach, and iterative learning process propelled them from a small operation to a staff of over 220 people, consistently achieving impressive growth in the online insurance sector.